Irony = U.S. Dept. of Innovation logo

U.S. Dept. of Innovation logo

Department of Innovation logo by Jamie Simon

You run across some things that just catch your attention and make you scratch your head. The Department of Innovation‘s new logo is one of those things that did that for me most recently.

Look closely at the logo.  Now, I don’t have a degree in mechanical engineering or anything but I’m pretty sure the first revolution of three gears meshed together in that fashion will immediately jam up.

A definite fail on the designer’s and the department’s parts, unless they were intentionally trying to illustrate the gridlock in Washington. Does it strike anyone else as the epitomy of our federal government?

Irony, thy name is “Government.”

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6 Comments on “Irony = U.S. Dept. of Innovation logo”


  1. […] Irony = U.S. Dept. of Innovation logo « JCGOP-TNDescription : The Department of Innovation's new logo is one of those things that did that for me most recently. Look closely at the logo. Now, I don't have a degree in mechanical engineering or anything but I'm pretty sure the first …http://jeffersoncountygop.word .. […]

  2. old school toolmaker Says:

    It’s a shame no one get’s the irony, I have been working in automation for 30+ years. Today’s engineers only believe what comes out of their CAD programs. They don’t listen to logic.


  3. […] Irony = U.S. Dept. of Innovation logo « JCGOP-TNDescription : The Department of Innovation's new logo is one of those things that did that for me most recently. Look closely at the logo. Now, I don't have a degree in mechanical engineering or anything but I'm pretty sure the first …http://jeffersoncountygop.word .. […]

  4. Randy Rieland Says:

    There is no Department of Innovation. It was simply the title of a blog–meant to be ironic–written for Smithsonian.com, the website of Smithsonian Magazine, and not Smithsonian.org, the website of the Smithsonian Institution. The logo certainly could have been done better–and we’ve since dropped it from the blog–but no one in the government had anything to do with it. I know…I write the blog.


  5. The fake logo for the fake deparatjment doesn’t show the two smaller gears meshing.


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